Family may be far, IKEA Family is right here.

International students often struggle to furnish their homes without family support, facing financial, logistical, and emotional challenges.
Our campaign positions IKEA Family as the solutionoffering newcomer discounts, starter kits, free consultations, personalized shopping support, reliable delivery, and professional assembly services.
Through digital ads, social storytelling, and university partnerships, we show how IKEA helps students create affordable, welcoming spaces and feel connected in a new country.