Roots of the Community

Shopping local is more important than ever,
especially amid ongoing U.S. events
Core Message: Educate Canadians on the value and impact of shopping local
“Roots of the Community” is a nationwide initiative designed to spotlight and support small businesses across Canada.
The Roots of the Community collection
launches in stores and online.
Participating businesses will promote the
collaboration through their own channels.
Roots will amplify the campaign across social media and marketing channels to drive engagement.