We Are Better, Just Like You

In this one-week individual project, I aimed to help Gen Z students face the challenge of balancing academics, extracurriculars, and social lives, needing a laptop that can keep up without slowing them down. Our campaign for MacBook Air solved this by positioning it as a fast, reliable, and stylish companion, using humour and relatable storytelling instead of tech jargon to connect with them. Through playful comparisons and the tagline “We Are Better, Just Like You,” we showed how MacBook Air meets their lifestyle demands while making the brand feel approachable and human.